USRowing X Road to LA

Triple Threat serves as a strategic commercial partner to USRowing, leading commercial strategy and asset development as the organization builds toward the LA28 Olympic & Paralympic Games. Our work spans partnership strategy, new property and asset development, commercial packaging and go-to-market execution, creating new and innovative ways for brands to engage with the National Team, athletes and the broader rowing community. From developing ownable platforms and marquee events to unlocking new storytelling and partnership opportunities, we’re helping USRowing translate the momentum of the Olympic movement into sustainable commercial growth on the road to LA28 and beyond.