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Our Work

A creative agency turning influence, ideas, and audiences into lasting value

Working across sports, music, and entertainment, we help talent and brands turn ideas, influence, and audiences into ownable IP and opportunity.

Explore our work
GrindrUSRowingTwitchLive NationCAV FuturesStage PilotThe TeamCoach

Attention creates the moment. Ownership creates the future.

We develop original properties, platforms, and opportunities around the people, brands, and organizations shaping culture — then build the infrastructure to turn that influence into lasting, ownable value.

$480B

Projected creator economy by 2027

44%

of brands’ paid-media creative now comes from creators

$4.5B

Projected NIL market in 2026–27

Our model connects talent, original IP, and audience platforms into a continuous cycle designed to create long-term value.

Those who build culture should own it. We actively work with creators and brands to take ideas from incubation to monetization by identifying and developing ownable and repeatable IP. These assets fuel revenue that expands beyond cultural moments, relationships, or single deals.

IP DevelopmentBR3KAWAYManagement

Meet Breakaway, next-gen creator intelligence

Sharper deals, stronger leverage, and a brand that compounds. Breakaway puts the whole business of talent back in the talent’s corner.

Explore the app
Identity PillarsLive
Sport & Competition
Fashion & Streetwear
Motivational Content
ArchetypeTrailblazer
Brand Score
▲ 4 this month
Roadmap goalOn pace
Hit 10K followers
6.2K

Brand Intelligence

Know exactly what your brand stands for — AI-built identity pillars, your archetype, and a live score that moves when you do.

Audience Growth30 days
IGInstagram6.2K+448
TTTikTok8.8K+1,207
▲ 12.4% this month
What’s working▲ 2.1s watch time
Your hooks are landing on short form

Growth Insights

Your socials, decoded — see what’s compounding, what’s stalling, and the next post that moves the number.

This WeekStreak · 6 wks
M
T
W
T
F
S
S
Reel · Gameday routineMon 6pm
Carousel · Camp recapWed 12pm
Ideafrom your pillars
“48 hrs as a two-sport athlete” — day-in-the-life reel
+ Add to calendar

Content Calendar & Ideas

A calendar that fills itself — on-brand ideas generated from your pillars, scheduled to a cadence you can actually keep.

Apex_Deal.pdf24 / 26 clear
⚑ Exclusivity — high riskTerm: 3 yrs
Plain English
“You couldn’t wear any other brand — even off-season.”
Push back on §4.2Draft it

Contract Intelligence

Upload any deal — Breakaway flags the risky clauses, translates the legalese, and tells you exactly what to push back on.

Roster8 athletes · brand scores
MJMaya J. · Basketball87▲ 4
ACAndres C. · Volleyball74▲ 2
LRLena R. · Rowing62▼ 3
Roster avg74 · ▲ 2.1 this month
Lena R. — dipped 3 pts
engagement down · 2 wks
Draft check-in for LenaSend

Roster Management

Your whole roster on one screen — every athlete’s brand score, trend, and next move, so you know who needs you before they call.

Our latest work

Mal GlowenkeMal Glowenke x Made it OutOpen projectUSRowing X Road to LA Open projectYonna JayPokimaneArya StarrCOACH X NYFW 2026Open projectCourtney WilliamsNatisha HiedemanStudBudz x WNBA ON TWITCHOpen project

Let’s build what’s next

Turn ideas into brands.
Turn brands into opportunities.