COACH x NYFW 2026 - Twitch Livestream Strategy

For COACH’s first-ever New York Fashion Week livestream, Triple Threat partnered with StagePilot to transform the brand’s iconic Tabby Bus into a live content moment featuring creator Yonna Jay and special guests, Pokimane and Arya Starr. We worked closely with the COACH team to develop the overarching livestream strategy and marketing approach for the activation, bringing together fashion, culture and creator-led storytelling to extend the energy of NYFW beyond the runway and create a more immediate, interactive way for audiences to experience COACH.