StudBudz x WNBA All-Star Weekend 72-hour Livestream on Twitch

Triple Threat supported the StudBudz WNBA All-Star Weekend 72-hour livestream on Twitch. Working at the intersection of talent, platform and live sports, we helped shape the livestream approach and programming strategy to authentically tap into the energy and culture surrounding one of women’s basketball’s biggest weekends. The activation brought the StudBudz voice and community to Twitch in real time, creating a format designed to extend the All-Star conversation beyond the court and deepen engagement with fans everywhere.